Konga Sold To Zinox Tech Firm At $108 Million


The shocking news as at early the year 2018 was that Konga one of Nigerians most valuable e-commerce has been sold to Zinox group. According to the terms of ownership, it states that, the Zinox Group will assume ownership of the e-commerce group. These comprises of Konga.com, an online mall (KongaPay, Mobile money) platform with over 100,000 subscribers. It is rated as one of the best mobile money platform in the country, as well as KOS-Epress, a digitally-driven and world class digital logistics company with advanced delivery capabilities.

The current group says that the procurement would help resolve some difficulties. And help retain several Nigerians working in the e-commerce outfit, while more will be employed later on. The procurements were understood to have been made by the Securities and Exchange Commission, SEC. Konga needs to be repositioned for a greater share of the e-commerce market in Nigeria and beyond said by Zinox.

According to the Head of the Corporate Communications, Gideon Ayogu said that why they picked konga was because they had always wanted to invest on Konga and had seen that investing on konga will yield result of long interest in the e-commerce business. Its seems that konga was a priority to Zinox technology firm because of her integrated nature of four quality companies. The e-commerce company is said to worth $34 million, has 184,000 active users, which is 80% mobile based.

The former owners of the business where Naspers which is a South Africa-based company, a broad-based multinational internet and media group, offering services in more than 130 countries and Kinnevik founded in 1936, is a Swidish investment company, investing primarily in digital consumer brands. By means of this acquisition, Zinox, one of Nigeria’s foremost integrated ICT solutions corporation and Original Equipment Manufacturer, OEM, is expected to expand its operational duties to e-commerce which was an industry it pioneered in Nigeria with the launch of buyrightafrica.com which struggled with some challenges due to the inability for e-payment to be incorporate with the platform.

Konga Online Shopping Limited

Konga Online Shopping Limited is Nigerian online shopping website for selling books, home appliances, mobile phones, groceries, Robotic tools and others. Head office is located at Lagos, Nigeria and has branches in almost all parts of the nation. Konga Online shopping is a sub-organization of Naspers and it has at least five categories, which are E-Commerce, Grocery, Internet, Mobile and Shopping.

It was founded by Sim Shagaya in 2012 with currently active employees of between 501-1000. Konga.com is Nigeria’s online marketplace which is among the top three e-commerce sites in the country. Based on current statistic as at February 2018, less than Nigeria population currently shops online. Konga actually solves the problem surrounding online marketing. As at July 10, 2014 konga celebrated two years of doing business due to the fact that daily order of products increased from 1000 to 3000.

However, as time goes by konga has received the following awards;

Marketings World Awards 2013 – Best Online Retailer of the Year
Marketing Worlds Awards 2013 – Best Emerging Brand of the Year
Marketing World Awards 2014 – Best E-Commerce Company
Marketings World Awards 2014 – Best Use Of Social Media In Marketing
Lagos Chamber of Commerce Awards 2014 – Most Innovative and Impactful Brand In the Trade Retail Sector.

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